GE Healthcare Partners' Fresh UX Strategy
Introduction
GE Healthcare Partners needed a website that aligned with their prestigious GE brand and reflected their position as an industry leader. Hire Web Creators LLC partnered as the white-label team to help redesign their outdated website, addressing usability issues and ensuring consistency with the GE brand. We crafted a comprehensive UX strategy that highlighted their services, thought leadership, and case studies. The old website wasn’t providing a professional image, risking lost opportunities and tarnishing the firm’s reputation. Let us help you create a website that strengthens your brand and drives engagement with clients.
Challenge
- The old website had a disconnected structure, making it hard for users to find key content like thought leadership articles and case studies.
- Usability issues and poor integration with the GE brand made it difficult for potential clients to navigate the site effectively.
- GE Healthcare Partners needed a custom solution that would allow them to integrate HubSpot articles into a .NET platform while maintaining the functionality and analytics of HubSpot.
Our Approach
GE Healthcare Partners needed a website that could better showcase their thought leadership and case studies while driving user engagement. Hire Web Creators LLC began by conducting a discovery phase to define the site’s goals and key focus areas. Our team created UX wireframes to test various website flows, ensuring clear calls to action (CTAs) and interconnected content on each page. We seamlessly linked thought leadership articles with relevant services and case studies to create an engaging user experience. The services section was revamped with a dynamic layout, integrating related articles, successful case studies, and strong CTAs. To make content management easier, we integrated HubSpot with a custom .NET platform via API, ensuring smooth content updates. Without this streamlined system, they risked poor user engagement and an inefficient content management process. |
Outcomes
- The enhanced CTA placement across the website led to a 15% increase in form submissions and contact requests.
- Integration with HubSpot allowed for automatic content updates, reducing the manual effort required to keep the website current.
- The new site is fully optimized for mobile devices, improving user experience and accessibility across platforms.
For more about how we can help you achieve similar results, explore our Custom Web Development services.
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