Designing a Robust Website for Datum’s Secure Data Centre
Introduction
Datum needed a website that could reflect their growing operations and attract the right clients. Hire Web Creators LLC partnered as their white-label development team to create a secure, user-centric website that catered to their two key client groups—Enterprise Clients and Service Providers. We designed custom landing pages and optimized user journeys to meet their specific needs, while integrating analytics to track performance and improve marketing efforts. The outdated site wasn’t aligning with their marketing and sales strategies, risking missed opportunities for growth and client acquisition. Partner with us today to build a website that supports your business goals and drives better client engagement.
Challenge
- Datum's existing website lacked visibility on sales journeys, making it difficult to understand user behavior and optimize conversions.
- Marketing and sales activities were not fully integrated into a single cohesive strategy.
- User experience issues across the website, particularly with navigation and content flow, hindered engagement.
Our Approach
Datum needed a website that not only aligned with their growing business but also improved user experience and conversion rates. Hire Web Creators LLC worked closely with Datum to create a tailored UX strategy for their two primary user groups—Enterprise Clients and Service Providers. Through workshops and data analysis, we designed custom landing pages for each group, ensuring relevant content was easy to find. We optimized the user journey with clear calls to action (CTAs), focusing on facility tour bookings as the central conversion driver. To enable flexibility and scalability, we integrated Drupal CMS for easy content creation and advanced analytics to track user behavior. Additionally, we built a custom blogging platform and a resource center to share thought leadership articles, brochures, and factsheets. A gated area, Datum Connect, was developed as a hub for existing clients and potential leads. Without these improvements, Datum risked missing opportunities for conversions and user engagement
Outcomes
- 50% increase in website traffic due to improved content organization and SEO-focused design.
- Enhanced user engagement, with clearer navigation and better-targeted content leading to a higher conversion rate for tour bookings.
- Custom landing pages for Enterprise and Service Provider clients, increasing the relevance of content and improving user satisfaction.
- Advanced analytics integration, enabling Datum to track user journeys and optimize their marketing efforts more effectively.
For more about how we can help you achieve similar results, explore our CMS Development Services.
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Schedule a Consultation to discover how we did it and start your project with us today.