Anthesis
Helping sustainability consultancy Anthesis promote their services and meet their marketing growth goals.
Client
Anthesis
Sector
B2B Tech
Introduction
Anthesis are sustainability consultants who guide businesses as they transition to decarbonised and more sustainable futures. Headquartered in London, with offices all over the world, Anthesis work with organisations to support their sustainability and climate action aims.
The Challenge
The old Anthesis website required a refresh to better align with changes to the brand design, company’s internal service structure and to make it easier for their internal marketing team to maintain and update content.
The brief was to design and build a user-centric site – aligned with Anthesis’ new service structure – that delivered an improved website experience and helped drive leads from key audiences including future/existing employees, investors, clients and target prospects.
The objectives for the new website design and build were:
Showcase Anthesis as a modern, dynamic, and future-facing organization
Utilize news and insights to illustrate Anthesis’ thought leadership and standing within the sustainability community
Empower the Anthesis marketing team with a flexible and easy to use CMS to market themselves
Build with SEO in mind
"The team have been fantastic and I’m really glad we decided to work with you on this project. Professional, supportive and excellent in what you do!"
- Colin Forrest, Anthesis
Our Approach
All of our website projects follow a 4 step approach (Discovery, Design, Development and Deployment), with each stage building on the last.
The initial discovery phase served multiple purposes, including onboarding, knowledge transfer, user research, and establishing key indicators for success.
We collaborated with Anthesis to map key user buyer journeys & flows, validate the sitemap & navigation, conduct content mapping and wireframing to ensure the site is user-centric and set up with SEO in mind.
The navigation & structure ensures easy access to key information and directs users through to HubSpot contact forms.
We defined the content ‘blocks’ required for each page template and created wireframes to visualise the layout. We use a design technique known as ‘progressive disclosure’ to ensure content and navigation is clear and uncluttered.
To reinforce Anthesis’ sustainability industry experience and positioning as thought leaders, case studies and news & insight proof points are featured prominently.
Our Approach
All of our website projects follow a 4 step approach (Discovery, Design, Development and Deployment), with each stage building on the last.
The initial discovery phase served multiple purposes, including onboarding, knowledge transfer, user research, and establishing key indicators for success.
We collaborated with Anthesis to map key user buyer journeys & flows, validate the sitemap & navigation, conduct content mapping and wireframing to ensure the site is user-centric and set up with SEO in mind.
The navigation & structure ensures easy access to key information and directs users through to HubSpot contact forms.
We defined the content ‘blocks’ required for each page template and created wireframes to visualise the layout. We use a design technique known as ‘progressive disclosure’ to ensure content and navigation is clear and uncluttered.
To reinforce Anthesis’ sustainability industry experience and positioning as thought leaders, case studies and news & insight proof points are featured prominently.
