CrawlSF’s Dynamic WordPress Redesign
Introduction
CrawlSF, a premier event organizer for pub crawls and festivals in San Francisco, needed a full digital refresh to strengthen its online presence and enhance user engagement. Partnering with an agency, Hire Web Creators provided white label web development and web design services to deliver a fresh, mobile-optimized site with a clear brand identity.
The project focus was not only on visual appeal but also improving the technical SEO foundation and creating a seamless event discovery experience for users across devices.
Our Approach
We collaborated with our agency partner to build a WordPress website with an optimized UX/UI structure, enhanced site navigation, and new branding elements, including a refreshed logo. Our white label web development team ensured technical SEO best practices were implemented, improved page load speeds, and integrated a user-friendly event discovery system, helping CrawlSF deliver a superior digital experience to its audience.
Challenge
- The old website offered a poor user experience and lacked modern mobile responsiveness.
- There was a critical need to maintain strong existing SEO rankings during the redesign process.
- CrawlSF needed clearer branding to differentiate itself from competitors and drive more event participation.
Results
- 23% increase in overall user growth post-launch.
- 17% boost in organic user growth through SEO improvements.
- 73% increase in returning visitors due to better engagement.
- 37% decrease in bounce rate with a more intuitive and attractive website.
