Optimizing Pisarto’s Website
Introduction
Pisarto, a pioneering online art platform, sought to make art more accessible by offering artistically designed products for everyday life. The platform quickly evolved from a traditional online art gallery to an online store offering home decor and lifestyle products.
Partnering with an agency, Hire Web Creators delivered white label web development services to optimize Pisarto’s website performance, focusing on speed, SEO, and enhancing the overall user experience.
The goal was to boost page speed, ensuring a seamless browsing experience that would improve both engagement and search engine rankings.
Challenge
- Optimizing CSS, JavaScript, and HTML files for faster loading.
- External elements were affecting page load times.
- Optimizing the website’s performance to enhance SEO and user experience.
Our Approach
Our white label team at Hire Web Creators tackled the challenge by implementing a comprehensive website speed optimization strategy. We focused on code minification by identifying all CSS, JavaScript, and HTML files that needed optimization. After automated minification, manual reviews and testing ensured critical functionalities remained intact.
We also implemented code-splitting and asynchronous loading for non-essential scripts and lazy loading for below-the-fold images, optimizing the page loading sequence.
We further reduced reliance on third-party scripts by assessing their impact on performance and exploring alternative solutions.
Outcomes
- Improved GTMetrix score from an E to an A, showing significant performance improvement.
- Reduced page load time to under 3 seconds, boosting user engagement and reducing bounce rates.
- Increased organic traffic thanks to improved page speed and SEO performance.
- Enhanced user experience, with faster load times and optimized browsing across devices.
